ANGUS BEEF
Redesigned Package & Logo
Not all Angus is equal—other labels may say Angus, but that’s where the similarities end. This package was redesigned with the focus to inform, provide assistance and ensure a quality product. In this case, form follows function and draws connections from the original design. The typography functions as a guide for the butcher to indicate and for the customer to effortlessly identify and discern between the beef cut variety.
Click here to see the original logo.
ANGUS BEEF
Redesigned Package & Logo
Not all Angus is equal—other labels may say Angus, but that’s where the similarities end. This package was redesigned with the focus to inform, provide assistance and ensure a quality product. In this case, form follows function and draws connections from the original design. The typography functions as a guide for the butcher to indicate and for the customer to effortlessly identify and discern between the beef cut variety.
Click here to see the original logo.
